You may have heard—the field of business analytics is booming. As the rise in AI technologies and digital tools expands the visibility and accessibility of business data, careers in data science, financial analysis, operations research, and more are predicted to grow much faster than average, according to the Bureau of Labor Statistics.
With this rising demand for business analytics jobs comes a rising need for advanced business analytics degree holders. Two popular options for graduate business analytics education are a Master of Science in Business Analytics (MSBA) and a Master of Business Administration (MBA) with a specialization in business analytics. Join us as we explore the differences in salary, career opportunities, and core skills between an MBA and an MSBA.
The Importance of Data Analytics for Business
Data-driven decision-making is transforming modern business. Using readily available data to optimize strategies, target consumers, and stay ahead of trends leads to increased efficiency and competitiveness. Businesses that don’t integrate data analytics miss out on valuable insights for their current processes and future trajectory.
Understanding the Demand for Business Analytics Jobs
Business analytics is one of the fastest-growing careers today. The demand for management analysts, a type of business analysis, is projected to grow by 11% from 2023 to 2033, while operations research analysts should expect an extraordinary 23% growth. Companies are hiring business analysts to improve efficiency and adapt to technological changes, as well as focusing their strategies on key market trends to stay competitive.
To put it simply, your career in business analytics is waiting to happen. As you choose your next steps, comparing MBA and MSBA degree programs helps you determine and shape your future in data analysis.
MBA vs MSBA: Comprehensive Knowledge or Specialized Skills?
MSBA and MBA programs have distinct goals and career outcomes in mind for their students. While both have an overall focus on data integration in business, the curriculum and range of skills acquired in each set you up for differing career paths down the road.
What is an MBA?
A Master of Business Administration (MBA) teaches a broad understanding of business principles, including finance, marketing, accounting, and strategy. Many MBA programs offer specializations in a variety of business disciplines, including business analytics.
Because of its focus on leadership and wide scope of business knowledge, an MBA is best for aspiring:
- Business leaders
- Marketers
- General managers
- Financial analysts
An MBA in business analytics opens the door to a variety of positions across diverse business sectors, however, an MS in Business Analytics offers increased specialization and technical skills.
What is an MSBA?
An MS in Business Analytics (MSBA) provides a focused education in data analytics, machine learning, and business intelligence. This concentrated skill development prepares students to interpret and leverage data for strategic decisions.
An MSBA gives you a technical background for specialized analysis careers in:
- Data science
- Market research
- Business intelligence
- Operations management
The centered approach of an MSBA curriculum prepares students to solve key business challenges by utilizing statistics and data technology to make critical decisions. Common business analytics courses include:
- Data Management
- Predictive Analytics
- Machine Learning
- Data Visualization
While an MBA can offer you comprehensive training in business leadership and management, an MS in Business Analytics gives you a competitive edge for skills-heavy and tech-intensive jobs in data analytics. As automation and AI technologies advance, professionals with strong analytical skills are well-positioned to adapt and thrive in the evolving job market.
MSBA vs MBA: Fast Facts
Here are the key differences between an MBA and an MSBA:
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Program: |
MBA |
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Duration |
12-18 months |
1-2 years |
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Curriculum |
Includes study in quantitative analysis, analytical tools, data management, operations communications, stakeholder relationships, negotiation skills, marketing strategy, and more. |
Includes courses in programming, statistics, data management, data mining, artificial intelligence, machine learning, laws and ethics in business analytics, business forecasting, and more. |
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Admission Requirements |
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Skills |
Focuses on developing leadership, strategic thinking, communication, and negotiation skills alongside analytical capabilities. |
Technical proficiency in data analysis, programming, and machine learning, along with an understanding of the legal and ethical aspects of business analytics. |
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Career Outcomes |
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Source: Yocket.com
Dive into Data Analytics for Business with Ashland’s MSBA Program
Ashland University’s Master of Science in Business Analytics (MSBA) program is designed to prepare students for high-demand roles such as a business analyst, data scientist, and more. The program provides hands-on training in analytical modeling, forecasting, predictive analytics, and machine learning. With a strong emphasis on real-world problem-solving, students gain expertise in using industry-relevant software tools to analyze and interpret data for business success.
If you’re ready to take the next step in your career and master the art of data-driven decision-making, explore our free guide to earning your MSBA and becoming an analytics leader.
